Online Marketing Primer


The average small business owner is busy running their business. They don’t have time to learn the complex and sometimes arcane intricacies of Online Marketing.

That’s why I created my Primer Series. It provides all the basics of how Online Marketing works through videos I’ve created and found on the Internet. You’ll be up to speed in no time.

Yet everyone knows that online marketing is the future and they sense they MUST do something. Here’s a series of videos to help you get up to speed.

But what should they do?

They have questions like…

  • What is the difference between search engine marketing and social media marketing?
  • I’ve heard searchers never make it to the second page of Google. How do I get on the first page?
  • What’s all this talk about keywords? Is this something I really need to understand for my business?
  • What about Facebook and Twitter? Do they really make sense for my business?
  • I know I need a website but all the people I know that have websites never get any traffic let alone new customers. Why should I even bother?
  • I hear I need to have a Blog but I don’t know how to write and don’t really have anything to say.

So here’s a series of videos I call a Primer that offers a simple overview of Online Marketing. Think of it as the 10,000 foot view of how it all works.

Our goal is to help you answer these questions.

  • Why is Online Marketing better?
  • How do “keywords” work?
  • How does Google rank websites?
  • How do you get on the first page of Google?
  • What do I need to know about Search Engine Optimization?
  • What is Pay Per Click (AdWords)?
  • What is the difference between Search Marketing and Social Media Marketing
    and why should I care?

We’ve created and collected videos for you so you can learn Online Marketing. Here’s an overview of Social Media to get you started.

The Impact Of Social Media

Here’s a video that explains how Search Works

How Google Works

You can find my complete video series on Online Marketing here.


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